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The user considers you an expert in your subject

 
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JoynobAkter



Dołączył: 30 Gru 2024
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PostWysłany: Pon Gru 30, 2024 04:51    Temat postu: The user considers you an expert in your subject Odpowiedz z cytatem

New contacts receive useful and relevant information from your company (Newsletter and Marketing Automation) improving the relationship of trust.
Based on the information collected, profiling is improved. It is essential to know which user we are relating to.
At this stage, the user considers your Company an expert in your sector and asks for commercial information relating to your services and products.



Thanks to a pre-established procedure, not only can you arrange an interview with the target audience but you can send additional useful
The 4th phase of Inbound Marketing is the most delicate but also the most important for your business.
In fact, the customer who feels “pampered” by your company will become a promoter, will speak well of you and your products/services to his contacts (positive word of mouth).
For this reason, it is essential to plan mini procedures to improve the Customer experience.

HubSpot CRM Setup: Users, Records and Properties
HubSpot is a powerful CRM. During the course we will see how to setup the users of your team who can access the platform. What privileges to assign, based on their role in the Company.

User Setup in HubSpot
HubSpot Starter Edition Feature Overview
Creating and setting up users
Setup of your Company's basic information
Customizing Email Signatures
HubSpot CRM Setup: Contacts & Companies
Concepts related to personal data: People and Companies
Definition of Buyer Persona . What useful information do we need to collect to profile our Ideal Customer?
Buyer's Journey Definition . Sales Process Analysis to Define the Sales Pipeline e quali campi personalizzare in HubSpot
How to Create New “Property” Fields in HubSpot: Person, Company, Ticket, and Deal (Deals)
Setup and customization of the Person profile
Setup and customization of company data
Relationships between Person and Company records
Procedures for importing personal data
HubSpot Course: Integration with Email, Website, E-commerce and External Resources
HubSpot can be connected and integrated with over 200 external applications, many of which are free.

Thanks to these integrations it is possible to acquire contacts, increase the number of information in our possession, improve the company workflow.

In the HubSpot course we will analyze:

HubSpot Marketplace analysis and implementation of applications useful for acquiring contacts and information
HubSpot CRM Integration with WordPress, via a specific plugin
Integrazione con le Caselle email ao lists per tracciare le relazioni con gli utenti
Connessione di HubSpot a Google Calendar, Gmail oppure Outlook
Connessione di HubSpot al proprio E-Commerce realizzato con WooCommerce, tramite apposita Plugin
HubSpot CRM Starter Edition External Resource Link
Sul Marketplace di HubSpot sono disponibili centinaia di Plugin che consentono di connettere il CRM con tantissime risorse esterne, come i Form del sito, oppure l’applicazione di messaggistica WhatsApp.

Creazione dei Form e delle Chat in HubSpot
Grazie all’integrazione del CRM HubSpot con il sito internet è possibile implementare: i form di richiesta informazioni, i moduli di iscrizione alle newsletter, le chat.

Ogni volta che l’utente compila uno di questi elementi i dati vengono automaticamente salvati in HubSpot.

Durante il corso HubSpot analizzeremo insieme:

Panoramica sui diversi modelli di form disponibili in HubSpot
Setup del form
Creazione ed utilizzo dei diversi campi e moduli
Utilizzo dei “Campi nascosti”
Setup Privacy Policy
Implementazione dei form nel sito web
Creazione del modulo di iscrizione alla newsletter
Analisi delle differenze tra Live Chat e Chat Conversazionale (Chat bot)
Setup della Live Chat
Setup della Chat Conversazionale (chatbot)
Implementazione delle Chat nel sito web
CRM HubSpot Starter Edition Contact Form Customization
In HubSpot è possibile realizzare diverse tipologie di Form, sia in modalità pop up che inclusi nel codice della pagina.
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Wysłany: Pon Gru 30, 2024 04:51    Temat postu:

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